Indybooth is an open air photo booth company based in San Diego, CA. Their ultimate goal was to prove that a photo booth is an essential part of every event by becoming the hippest, trendiest photo booth in the region.
We started first by creating a brand identity and logo, then put together a beautiful website that encompassed the modern trendy feel the brand was going for. Finally, we implemented an aggressive SEO strategy to boost rankings for local search in San Diego.
After the first year, indybooth now ranks in the top 10 for over 10 high competition keywords for San Diego photo booth rentals. They are outranking over 100 other local photo booth companies and are seeing an increase of 5 events booked per month strictly from organic traffic.
Creating a website for a photo booth company presents a unique opportunity because we had a metric s**t ton of awesome photo booth photos to work with. We wanted to come up with a cool way to display some of the best photos from the photo booth and make it front and center.
We decided to go with a "make it rain" effect of photos scattering across the screen and soon as the user scrolls down the home page. The folks at indybooth informed us they've booked events from that effect alone.
We ran a competitive SEO and GoogleAd campaign to start driving traffic to their new site. Currently, indybooth is ranking in the top 10 positions in Google for over 50 keywords. Oh, and they rank number one for "Trendy San Diego Photo Booth".
Once their supreme trendiness had been established across all of San Diego, we helped them continue their hipster conquest by targeting new markets in surrounding areas such as Orange County, Los Angeles, and Temecula.
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