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Hannah Florman

Timeless Jewelry Design

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Client

Hannah Florman

TImeline

8 Weeks

Located

Boston, MA

Explore

Live Site

For Hannah Florman, we created an elegant online showcase that mirrors the sophistication and craftsmanship of her jewelry collections.

The site is a blend of classic beauty and modern functionality, with a design that highlights the intricate details of each piece. From beautiful imagery to a seamless checkout process, every element is tailored to provide a luxurious experience. It's more than just a website—it's an immersive journey into the world of bespoke jewelry.

Happy Clients, Happy Lives

client-headshot

Hannah Florman
Boston, MA
Hannah Florman Custom Jewelry Webflow Website
Boston, MA
Hannah F.

The Challenge

As a private, custom jeweler, Hannah’s process is intimate and highly curated.

The challenge was to communicate exclusivity and trust without feeling unapproachable, while showcasing craftsmanship without overwhelming the experience. Every detail needed to feel deliberate, from typography to spacing to how the jewelry itself was presented.

Hannah Florman

We leaned into restraint. A refined visual system, generous whitespace, and subtle interactions create a sense of calm and confidence.

The layout guides visitors through Hannah’s process with clarity, while the overall experience mirrors the bespoke nature of her work: tailored, elegant, and considered. Built in Webflow, the site balances flexibility with polish, making updates effortless without compromising design integrity.

Our Approach

Services Rendered

Webflow Design & Development

Webflow Website Management

Webflow SEO

Figma to Webflow

The Results

52%

Increase in qualified inquiry submissions

‍

2×

More time spent exploring individual pieces and process pages

‍

31%

Reduction in bounce rate after the redesign

100%‍

Less sparkle in the UI, more in the jewelry

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