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El Pez

Mexican Infused Sushi Spot? Say Less

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Client

El Pez

TImeline

6 weeks

Located

San Diego, CA

Explore

Live Site

For El Pez Kitchen, we cooked up a vibrant online experience that’s as spicy and flavorful as their signature dishes. This site is a celebration of Japanese cuisine, with a modern Mexican twist.

Featuring mouthwatering visuals, seamless navigation, and a rich color palette inspired by traditional seaport decor, the website captures the essence of El Pez's culinary artistry. Whether you're exploring their menu or learning about their story, every click is a step closer to savoring the authentic taste El Pez has to offer.

Happy Clients, Happy Lives

Keeping a restaurant running during COVID was pretty stressful. Luckily we had PNW to get us online fast a beautiful website that captured everything our restaurant was all about.

client-headshot

Alex A.

El Pez
San Diego, CA
El Pez - Restaurant Webflow Site
San Diego, CA
Alex A.

The Challenge

Restaurant websites walk a fine line: they need to be visually engaging, but also practical and quick to use, especially on mobile.

The challenge was to design an experience that balanced personality with usability — highlighting menu items without overwhelming visitors, and making it effortless to take action, whether that’s booking a table, calling in, or placing an order.

El Pez

We started by listening. What do guests actually want when they visit a restaurant site? Quick access to menus, easy reservations, clear location and hours — no guesswork.

The design leans into El Pez’s bold visuals, using color and imagery to evoke the feel of the restaurant without taking over the experience. Navigation is intentional and simple, with key actions like “Reserve” and “Order Online” always within reach.

Every layout was refined with mobile first in mind — because hungry people on phones don’t want friction.

Our Approach

Services Rendered

Webflow Design & Development

Webflow Website Management

The Results

+62%

increase in online reservations

3×

faster path from homepage to booking

+55%

mobile engagement

0

“where’s the menu?” moments

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