We already knew the depth of knowledge and insight they provided our community, the trick was helping them differentiate themselves from other San Diego magazines.
Migrating over thousand of articles and recipes was no easy task but managed to do exactly that while improving the user experience and improving SEO rankings in the process.
Beyond migration, the site needed a CMS that empowered editors, supported ongoing growth, and improved search visibility — all without disrupting existing traffic or workflows. The challenge was making a large, content-heavy site feel modern, flexible, and future-proof.
At the same time, we optimized site structure, templates, and on-page elements with SEO in mind. Clear hierarchies, faster load times, and cleaner markup helped position Edible’s content to perform well in search — not just survive the migration, but benefit from it.
