The site features mouthwatering visuals and vibrant design elements that reflect the bold and exciting flavors Secret Foods brings to the table. Beyond online shopping, their products are available in over 400 stores across Canada, making it easier than ever to add their irresistible sauces to your meals. Whether you're shopping online or finding a nearby store, this site is your gateway to a world of culinary delights.
Secret Foods had a strong product and a growing audience, but their online experience wasn’t doing the sauces justice. Key product details were easy to miss, the shopping flow felt heavier than it needed to be, and the brand’s personality wasn’t fully coming through.
The challenge was to create an ecommerce site that clearly communicates what makes their tahini sauces special—while making it effortless for customers to browse, understand, and buy.
We focused on letting the product lead the experience. That meant clean layouts, strong hierarchy, and clear pathways from discovery to checkout. We designed flexible sections that spotlight flavor, usage, and key product details—without overwhelming the user.
Every design decision aimed to reduce friction and build confidence, creating a shopping experience that feels simple, intuitive, and aligned with Secret Foods’ bold but approachable brand.
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