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Thanks again, Kyle, Melissa, and Noah - I really enjoyed our conversation. From what you shared about Riverpoint, this feels like a very natural fit for us. You’re at a point where your digital presence should more clearly reflect the level of clients you serve and the reputation you’ve built — and that’s exactly the kind of work we focus on.
This isn’t about reinventing everything. It’s about elevating what’s already there into something that feels more polished, more credible, and easier for your team to manage day-to-day.
This proposal outlines what that could look like. If anything sparks questions, I’m all ears — otherwise, let’s dive in.
Your current site has likely served its purpose — but as you continue to grow, it should more clearly reflect the level of trust, professionalism, and experience behind Riverpoint.
The goal here is to create a website that not only looks the part, but functions as a long-term asset for your team.
We’ve guided firms through this kind of transition before, and our goal is to make the process feel efficient, thoughtful, and low-stress from start to finish.
Building great websites isn't easy, but it also shouldn't be too hard either. We've developed a pretty efficient process that not only results in the website of your dreams but makes your life easier along the way. We don't need ten million meetings, we're not waiting for your direction on every little detail. We make the most of our time with you
Good design is great — but design with purpose is what actually moves the needle. Before we build a single page, we take an SEO-first approach to understand your competitive landscape and what your audience is actively searching for. Your initial SEO setup includes: Competitor analysis, Industry keyword analysis, Content suggestions & outlines, Schema markup, Analytics setup (Google Search Console, Google Analytics, Looker Studio)
This upfront work ensures your new website isn’t just beautiful — it’s structured to get found, drive traffic, and make ongoing updates a breeze.
Webflow lets us do some really cool stuff. That’s why our agency was built specifically around it and are Certified Webflow Partners. Not only are we capable of fully leveraging its design capabilities, we've seen it all and there's no part of your project we won't have a solution for.
Before launch, we rigorously test your site for performance, responsiveness, and functionality across all devices. We also ensure that it’s fully optimized for speed and search engines to make sure you're ready to go and show the world your new site on day 1.
Things happen & when they do we know it can be stressful to not have someone available to help. We don't leave clients in the dust after they launch, we offer ongoing support to answer any website related questions & make sure we're ready to help whenever we're needed.
This is our chance to get to know your company and learn more about your vision. Figure out exactly how we can help elevate your online presence.
We'll create an outline of every page to make sure we're not missing anything. Additionally we'll mock up your homepage to ensure we have the right colors, fonts and overall feel.
With an approved sitemap and style guide, it's time for us to disappear into our mothers' basements and build your site. We QA and test it to ensure it's as flawless as possible when you first see it.
By this time there should be no surprises. We'll send it over to your team for final review and get your site up and running soon after.
To design and build high-performing Webflow websites for companies who want the expertise of a big agency without all the big agency jazz hands and price tag.
Our work is fast, strategic, beautifully executed, and built to move the needle. No bloated timelines. No convoluted decks. Just smart creative, clean builds, and clear communication from start to finish.
Deliverables include site planning, design, development, and a flexible CMS structure to support ongoing publishing of articles, media mentions, and video content. We’ll also include support around content development — helping shape and draft initial copy that your team can refine and finalize — along with a strong SEO foundation to support long-term visibility.
Based on what we discussed, this would be a relatively streamlined build without complex integrations or heavy migration, which is why we’d expect the project to land closer to the $20k range within the broader estimate.
At that level, you’re getting a fully custom, credibility-focused site that your team can confidently manage, without the ongoing constraints or dependencies that come with platform-based solutions. In other words, for roughly the cost of a single year on a managed platform, you get a website that you own and can grow with for many years to come.
We structure projects in three phases:
Once the site is live, we’re available for ongoing support depending on how involved you’d like us to be. Some clients prefer light, as-needed support, while others engage us more actively for ongoing improvements and SEO — we can tailor that to fit your needs.
Thanks again for your time — I really enjoyed the conversation and learning more about where Riverpoint is headed.
Next steps, if you decide to move forward, would be to align on scope and direction and then get a simple agreement in place so we can get started. As always, feel free to reach out with any questions in the meantime.
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