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What is Webflow?

Paul H
Co-Founder & Chief Webflow Stuff
January 22, 2026
Read time:
8

Contents

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Webflow Stuff
Webflow Migration
SEO Stuff

If you’ve heard the name Webflow but aren’t quite sure what it actually does, you’re not alone. Webflow is a modern website platform designed to give businesses and agencies the power to build custom, high‑performance websites without relying on expensive developers or clunky page builders. It combines the visual flexibility of a design tool with the structural power of a CMS and clean, semantic code under the hood.

A well‑built Webflow website doesn’t just look good — it performs well, is easy for teams to update, and can support real business growth. For deeper dives into specific topics like Webflow vs. Squarespace or WordPress migrations, we’ve covered those extensively in other posts.

Why Webflow Works for Businesses Everywhere

Webflow’s combination of visual flexibility and practical infrastructure is why businesses of all kinds choose it. The key benefits include:

Custom Design Freedom

Unlike template‑based builders, Webflow gives you complete control over layout, interactions, and design without writing manual front‑end code. Agencies and internal design teams alike can truly realize brand vision. Explore how our Webflow Development services bring these designs to life.

Easier Content Management

Webflow’s native CMS makes updating menus, blogs, events, and more much easier than manual HTML or rigid builders. That simplicity drives real adoption from teams who are actually running the business.

SEO‑Friendly Architecture

Webflow gives full control over meta tags, headings, 301 redirects, and clean semantic HTML — all things that search engines use to understand your site. Our Webflow SEO work leverages this to help your content rank and convert.

Performance Out of the Box

Fast hosting, optimized assets, and mobile‑first design mean your site loads quickly — reducing bounce rates and improving search visibility.

Businesses don’t just want a nice website — they want a platform that supports growth without complexity, which is exactly where Webflow excels.

How Webflow Supports Different Industries

Webflow isn’t a one‑size‑fits‑all tool. It’s especially strong for industries that need design expression + content flexibility, including:

Restaurants & Hospitality

Running a restaurant is already a full‑time job — your website shouldn’t slow you down. With CMS‑driven menus, reservations links, and mobile‑first layouts, Webflow keeps your digital presence as appetizing as your food. It’s one reason why restaurants choose custom Webflow builds over static pages or generic builders.

Check out our work for:

  • El Pez – Mexican Infused Sushi — bold visuals and flavor‑forward design.
  • Secret Foods – Premium Gourmet Sauces — product‑forward ecommerce experience.
  • Cambie Malone’s Group — versatile and brand next‑level.

All featured on our Restaurants & Hospitality industry page.

Finance & Investment Firms

Professionalism and trust are non‑negotiable. Webflow lets these companies strike the perfect balance between sleek design, clear information hierarchy, and structured content that inspires confidence.

Explore our Finance & Investment industry page for examples of polished sites tailored to this sector.

Healthcare & Wellness

Patient‑centric sites need clarity, compliance, and performance. Webflow supports structured content schemas and ease of updates for rapidly changing requirements — vital for clinics, practices, and healthcare brands.

Visit our Healthcare Webflow Websites industry page for case studies.

Technology & SaaS

Tech companies need modern, interactive digital experiences. Webflow’s flexibility aligns perfectly with product showcases, documentation hubs, launch pages, and marketing funnels tailored for tech audiences.

Check out our Technology & SaaS industry page for examples.

In each case, Webflow lets brands reflect their identity without compromise — from look and feel to backend scalability.

Webflow vs Other Platforms

Every platform has trade‑offs. Here’s how Webflow stacks up against the rest:

Webflow vs WordPress

WordPress is powerful but often requires plugins, developers, and constant maintenance. Webflow removes much of that complexity with a unified visual interface and purpose‑built hosting, while still offering robust design and CMS capabilities.

If you’re considering leaving a slower WordPress setup behind, our WordPress → Webflow migration services can make the transition smooth.

Webflow vs Squarespace

Squarespace is easy, but it’s limited in flexibility and often can’t scale with business needs. Webflow offers the same ease of visual design plus the control and extensibility needed for enterprise‑caliber websites.

We can also help with Squarespace → Webflow migrations if you’re ready to upgrade.

Webflow vs Shopify

Shopify is ecommerce‑focused, which is great for stores — but if ecommerce isn’t your main goal, or you want a richer brand experience around that store, Webflow gives you greater creative control with integrated content. For ecommerce specifically, many teams combine Shopify + Webflow or customize Webflow to fit.

Is Webflow Right for Agencies?

Yes — and this is a huge reason agencies are adopting Webflow as their go‑to design and delivery platform.

Agencies using Webflow can:

  • Launch sites faster
  • Avoid endless developer handoffs
  • Deliver interactive animations and custom layouts without bloated code
  • White label or collaborate without complexity

If you want the agency angle, we’ll be publishing a dedicated guide soon on exactly how agencies can use Webflow to win clients, scale offerings, and modernize delivery — stay tuned.

This next post will be especially helpful for white‑label partners and agencies transitioning from WordPress to Webflow.

Conclusion and Next Steps

Webflow isn’t just another builder — it’s a platform that empowers creativity, performance, and real business impact without unnecessary friction.

Whether you’re a restaurant, a tech startup, a healthcare provider, or an investment firm, Webflow gives you the design freedom and CMS flexibility to manage your digital presence with confidence.

If you want to see what this actually looks like in practice, explore some of our best work in our Webflow portfolio — including standout projects like El Pez, Secret Foods, and Cambie Malone’s Group.

Ready to talk about your next Webflow project? Explore our Webflow services and let’s get started.

‍

Paul H
Published:
January 22, 2026
Read time:
8

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