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Webflow website migrations are exciting… until your traffic mysteriously drops and everyone starts asking uncomfortable questions. Whether you’re moving to Webflow, redesigning your site, or switching platforms entirely, migrations can be brutal on SEO if they’re not handled carefully.
The good news? Most SEO disasters are totally avoidable. This checklist walks through what actually matters before, during, and after a website migration—without turning it into a technical nightmare.
A website migration isn’t just switching platforms. SEO can be impacted anytime you change:
If any of that sounds familiar, this checklist is for you.
This is where most mistakes happen—because people rush straight to design and development.
Before touching anything, you need a snapshot of how your site currently exists.
Make sure you:
Tools like Screaming Frog or Ahrefs work great here. This becomes your migration safety net.
Not every page deserves a one-to-one migration. Some pages are:
That’s okay—but every removed page should have a plan (redirect or consolidation). This is also a great moment to improve structure, which we often cover during our Webflow Migration services
Changing URLs is one of the biggest SEO risks during a migration.
Best practices:
Once URLs change, redirects become non-negotiable.
Every old URL should either:
No homepage dumping. No guessing.
If you’re migrating to Webflow, redirects are easy to manage inside the platform: Webflow Redirect Guide.
Make sure all of this comes over cleanly:
Bonus: Webflow now offers AI tools that can help generate metadata and schema automatically—so you don’t even need to know what half of that means to benefit from it. Webflow AI overview.
A migration is the perfect time to improve speed—but it’s also easy to accidentally make things worse.
Watch out for:
It sounds obvious—but it’s one of the most common mistakes.
Before launch:
Then manually check a few pages in Google Search Console.
As soon as the site is live:
Webflow automatically creates a sitemap, but you still need to submit it.
Manually test:
If something breaks, fix it immediately. The faster you react, the less SEO fallout you’ll see.
Some movement is normal in the first few weeks. What’s not normal:
If that happens, something went wrong—and it’s time to investigate.
Keep an eye on:
This is why many teams move directly into Webflow Management & Ongoing Support after a migration—so nothing slips through the cracks.
Website migrations don’t have to be scary. When done right, they often improve SEO long-term—better structure, faster performance, and cleaner content.
If you’re planning a move (especially to Webflow), this checklist will keep you out of trouble. And if you’d rather not juggle redirects, audits, and launch-day anxiety…
That’s literally what we’re here for
