Profile

Webflow expert with nearly 10 years of experience leading complex website builds, CMS architectures, and platform migrations. Proven track record of guiding clients and teams through discovery, solution planning, and integration, including migrating enterprise organizations from WordPress to Webflow. Skilled at bridging technical and business objectives to deliver scalable, high-impact web solutions.

Application

Comany:
Webflow
Role:
Solutions Architect
Date:
October 23, 2025

Cover Letter

Dear Hiring Team,

I’m excited to apply for the Solutions Architect role at Webflow. As a Co-Founder & Head of Web Solutions with nearly a decade of experience designing, building, and managing complex Webflow projects, I’ve led enterprise-level site migrations, implemented advanced CMS architectures, and delivered scalable solutions for clients ranging from startups to large organizations.

At Wonderist, I directed the migration of the agency from WordPress to Webflow, managing teams and workflows while ensuring high-quality, maintainable websites. Through Pretty Nice Websites, I’ve architected Webflow solutions, run client discovery workshops, and implemented integrations that turn business objectives into functional, high-performing web experiences. I enjoy translating technical concepts into actionable strategies, bridging the gap between design, development, and business goals.

I’m excited about the opportunity to bring my Webflow expertise, strategic thinking, and hands-on problem-solving skills to help enterprise customers realize the full potential of the platform. I’d love the chance to discuss how I can contribute to Webflow’s mission of bringing development superpowers to everyone.

Thank you for your time and consideration!

Best regards,

Walter Ayllon

Walter Ayllon

Profile

Webflow expert with nearly 10 years of experience leading complex website builds, CMS architectures, and platform migrations. Proven track record of guiding clients and teams through discovery, solution planning, and integration, including migrating enterprise organizations from WordPress to Webflow. Skilled at bridging technical and business objectives to deliver scalable, high-impact web solutions.

Education

b.a in Journalism & Media Studies
San Diego State University
2008 — 2012

Skills

Webflow Development
Project Management
API / CRM Integrations
Client Communication
UI / UX Design
WordPress to Webflow migrations
CMS architecture & design
Team Leadership
SEO

Summary

Webflow expert with nearly 10 years of experience leading complex website builds, CMS architectures, and platform migrations. Proven track record of guiding clients and teams through discovery, solution planning, and integration, including migrating enterprise organizations from WordPress to Webflow. Skilled at bridging technical and business objectives to deliver scalable, high-impact web solutions.

Experience

Co-Founder & Director of Web Strategy
Pretty Nice Websites
2020 — Present

Co-founded and lead a boutique Webflow Design & SEO studio, overseeing operations and project management while also engaging in hands-on design and development.

  • Built and delivered over 100 high-performing websites for brands like Ford, AfterPay, and UCSD, utilizing 100% Webflow.
  • Spearheaded the transition from WordPress to Webflow for multiple clients, enhancing production speed, design flexibility, and long-term site maintainability.
  • Developed scalable CMS solutions and reusable components, streamlining workflows and improving efficiency across projects.
  • Collaborated closely with clients to understand their needs, providing tailored Webflow solutions that align with their business objectives.
Head of Web
Wonderist Agency
2016 — 2020

Built and led the agency’s web department, transitioning from WordPress to Webflow and establishing a scalable, efficient framework for client builds.

  • Architected and implemented a new Webflow production system, reducing build times by 40% while improving performance and design consistency
  • Developed reusable templates and components tailored to healthcare clients, enabling faster builds and consistent UX and branding
  • Collaborated with SEO, content, and design teams to ensure every launch met accessibility, performance, and search optimization standards
Promot-e.com
2013 — 2015
1 Point 21 Interactive
2013 — 2015