Profile

Web strategist with 10+ years optimizing digital experiences through SEO, conversion strategy, and cross-functional leadership. Proven ability to translate business goals into measurable results using data-driven testing, technical optimization, and stakeholder management.

Application

Comany:
Invivoscribe
Role:
Graphics and Web Designer/Developer
Date:
March 13, 2026

Cover Letter

Hello Invivoscribe Team,

I’m excited to apply for the Graphics and Web Designer / Developer role. I’m a designer–developer who enjoys owning the full digital experience—from visual storytelling and UX to front-end development—and I’m especially drawn to work that makes complex, meaningful information easier to understand.

I currently run a small web studio where I design and build high-performing websites and digital campaigns for healthcare, education, and technology organizations. My work sits at the intersection of design, UX, and development: managing and optimizing websites, improving accessibility and performance, and translating technical or scientific concepts into clear, engaging visuals. I’m hands-on with WordPress, front-end development (HTML, CSS, JavaScript), motion design, and analytics-driven optimization.

What stands out about Invivoscribe is the mission. Precision diagnostics is serious work, and I’m motivated by opportunities where good design isn’t just about aesthetics—it helps people understand critical information and ultimately supports better outcomes. I’d love to bring my design sensibility, technical skill set, and collaborative mindset to your team and help continue evolving Invivoscribe’s digital presence.

Best regards,

Walter Ayllon

Headshot of a smiling young man with dark hair wearing a black shirt against a light gray background.
Walter Ayllon
WEB STRATEGIST & OPTIMIZATION SPECIALIST

Web strategist with 10+ years optimizing digital experiences through SEO, conversion strategy, and cross-functional leadership. Proven ability to translate business goals into measurable results using data-driven testing, technical optimization, and stakeholder management.

Profile

Web strategist with 10+ years optimizing digital experiences through SEO, conversion strategy, and cross-functional leadership. Proven ability to translate business goals into measurable results using data-driven testing, technical optimization, and stakeholder management.

Education

b.a in Journalism & Media Studies
San Diego State University
2008 — 2012

Skills

Web Production Management
HTML / CSS / JavaScript
CMS & Site Architecture
SEO Straetgy & Execution
UI / UX Design
Motion Graphics & Animations
Graphic Design
Webflow Development
Cross-Functional Leadership
Team Leadership

Experience

Founder / WebFlow Developer
PNW
2020 — Present

Design, build, and optimize websites for healthcare, education, and technology clients. Own end-to-end digital experiences from strategy through ongoing optimization.

  • Direct website strategy, UX design, front-end development, and performance optimization for 100+ custom builds
  • Manage WordPress and Webflow sites, improving SEO performance, accessibility (WCAG/ADA), conversion pathways, and user engagement
  • Monitor analytics and user behavior to inform site improvements and content strategy
  • Collaborate cross-functionally with marketers, product teams, and external partners on launches and optimization initiatives
Head of Web
Wonderist Agency
2015 — 2020

Built and led web department across hundreds of client sites, creating repeatable processes and ensuring efficient, high-quality delivery for multiple simultaneous projects.

  • Managed full project lifecycle from planning through launch, coordinating design and development teams to meet deadlines
  • Developed standardized workflows, QA procedures, and review processes ensuring consistent quality and smooth cross-team collaboration
  • Translated business requirements into technical and design solutions, collaborating with account managers and stakeholders
SEO Specialist
High Rank Websites
2013 — 2015

Executed SEO strategy for 20+ clients across competitive verticals, specializing in law firms and professional services.

  • Managed keyword research, on-page optimization, link building campaigns, and local search optimization.
  • Optimized on-page content, meta tags, and site structure for target keywords; wrote and published SEO-friendly blog content
  • Managed local business listings, citation cleanup, and review strategy for location-based clients
1 Point 21 Interactive
2013 — 2015