Lead website strategy, UX, SEO, and digital initiatives for organizations ranging from startups to enterprise brands, overseeing projects from discovery to launch.

• Develop website strategies that align business goals with user needs and long-term growth.
• Guide client engagements from discovery and planning through design, development, launch, and ongoing optimization.
• Advise organizations — including nonprofit, sustainability, and healthcare clients - on SEO, content strategy, CMS architecture, and website governance.
• Coordinate designers, developers, and client stakeholders to deliver projects on time and within scope.
• Monitor analytics, search performance, and user experience to drive continuous improvement.

Built and led the agency's web department, overseeing website strategy and delivery across hundreds of client projects.

• Directed website projects from planning through launch while balancing multiple concurrent engagements.
• Collaborated with designers, developers, account managers, and clients to deliver strategic digital solutions.
• Established workflows and quality assurance processes that improved consistency across the web team.
• Guided website architecture, CMS planning, and SEO best practices throughout the project lifecycle.
• Served as the primary technical advisor, translating business objectives into actionable web strategies.