Profile

Web production and content leader with over a decade of experience managing large-scale healthcare websites, SEO strategies, and user-focused digital experiences. Skilled at leading cross-functional teams, optimizing site architecture, and improving content discoverability and performance.

Application

Comany:
Scripps Health
Role:
Supervisor, Web Content
Date:
October 24, 2025

Cover Letter

Dear Scripps Health Hiring Team,

I’m excited to apply for the Supervisor, Web Content role. With over a decade of experience leading healthcare web operations, content strategy, and SEO initiatives, I’ve managed hundreds of websites, including the upcoming Shiley Eye Institute rebuild for UCSD Health, a multi-CMS platform of over 200 pages.

In my current role as Co-Founder and Web Production Director at Pretty Nice Websites, I oversee cross-functional teams of designers, developers, and content specialists, ensuring every project is delivered on time, on budget, and aligned with best practices in UX, accessibility, and technical SEO. My previous experience at Wonderist Agency included managing healthcare websites exclusively, building workflows, and implementing site optimizations that improved discoverability, engagement, and usability across dozens of multi-page sites.

I’m drawn to this role at Scripps Health because it combines content leadership, web strategy, and measurable impact for patients and families. I thrive on translating complex digital initiatives into clear, actionable plans while guiding teams toward high-quality, user-focused results. I would welcome the opportunity to bring my experience in healthcare web operations, SEO, and UX to Scripps Health.

Best regards,

Walter Ayllon

Walter Ayllon

Profile

Web production and content leader with over a decade of experience managing large-scale healthcare websites, SEO strategies, and user-focused digital experiences. Skilled at leading cross-functional teams, optimizing site architecture, and improving content discoverability and performance.

Education

b.a in Journalism & Media Studies
San Diego State University
2008 — 2012

Skills

Healthcare Web Production
CMS architecture & design
API / CRM Integrations
Technical SEO
Team Leadership
Quality Assurance
UI / UX Design
Responsive Design
Content Strategy & Optimization

Summary

Web production and content leader with over a decade of experience managing large-scale healthcare websites, SEO strategies, and user-focused digital experiences. Skilled at leading cross-functional teams, optimizing site architecture, and improving content discoverability and performance.

Experience

Co-Founder & Web Production Director
Pretty Nice Websites
2020 — Present

Lead web production and content strategy for healthcare and enterprise clients, overseeing large-scale projects, cross-functional teams, and multi-CMS sites to ensure high-quality, user-focused digital experiences. Notable projects include UCSD Health’s Shiley Eye Institute, a 200+ page rebuild launching soon.

  • Manage cross-functional teams of designers, developers, and content specialists, coordinating workflows, priorities, and quality standards.
  • Optimize site structure, content discoverability, and performance using technical SEO principles and analytics-driven recommendations.
  • Establish scalable processes and frameworks that improve efficiency, quality, and content governance across multiple healthcare websites.
  • Oversee major healthcare website builds and rebuilds, ensuring accessibility, UX best practices, and operational excellence.
Head of Web
Wonderist Agency
2016 — 2020

Oversaw healthcare web production, coordinating teams and projects to deliver hundreds of websites on time, on budget, and aligned with best-in-class UX, content, and SEO practices.

  • Standardized workflows and QA processes, reducing bottlenecks and improving delivery timelines by 30%.
  • Coordinated cross-functional teams to translate client goals into actionable web strategies.
  • Implemented SEO improvements and performance optimization across multiple healthcare websites.
  • Led large-scale content operations to ensure discoverability, usability, and adherence to brand and accessibility standards.
Promot-e.com
2013 — 2015
1 Point 21 Interactive
2013 — 2015